What makes Yusuf a Global Shaker?
Doctor, NHS employee and CEO of London-based Digital Therapeutics, Yusuf has re-imagined the support network for smokers who actively want to quit.
Yusef says there are ten million smokers in the UK, two-thirds of whom want to quit, but only three percent who are successful because face-to-face behavioural support isn’t sustainable. The app he has helped develop, Quit Genius, gamifies the process while working towards a quit date.
“Quit Genius builds on decades of evidence-based therapy in the form of cognitive behavioural therapy and it just makes the journey more cost-effective and scalable. So we’re repacking that patient therapy relationship with a patient and an app,” says Sherwani.
He works is being recognised around the World including Forbes where he was mentioned as a 30 under 30 entrepreneur.