Yael Morowati is a communications specialist who has helped transform the fortunes of multiple ethical brands across the US.
As Chief Marketing Officer of Loving Naturals, the New York-based skin care product company that uses natural and organic ingredients to create sunscreens, balms and oils, Morowati has drastically increased profitability. She led the company’s first social media campaign, increasing sales by more than 100%, and increased overall sales by 227% in 6 months.
In addition, she has worked as ‘Rainmaker’ for the RYM Group Synthetic Lab, as a ‘sensory curator’ for ethical brands. She has also been a Chief Marketing Officer for cosmetics company EBS, where she again harnessed new social media strategies to directly increase of online store visits.
Morowati holds a Masters Degree in Middle Eastern History from Tel Aviv University.