What makes Tanita de Ruijt a Global Shaker?
Inspired by the Indonesian ethos of natural healing and medicinal tonics, Tanita de Ruijt tried her hand at creating these powerful concoctions herself to sell in London’s Druid Street Market.
Years later, Tanita’s range of tonics are available from retailers across the UK, from Selfridges and Daylesford Farm to Frame, Ben’s House and TIOSK.
Indeed, it would appear that this young entrepreneur’s efforts in introducing traditional turmeric tonics to a new market has been immensely successful: in the world of health and healing, a huge industry continues to grow. From natural supplements and powders to well-known tonics and charcoals, Jamu Kitchen has emerged as one of the first leaders in natural concoctions.
Filled with interesting liquids that claim to aid a range of health conditions, from skin complaints to indigestion and immunity, De Ruijt’s bottled business idea was conceived during her time spent in Indonesia, where she observed the ancient methods of Jamu, which has similarities to Ayurveda in India and Chinese medicine.
Years later, this young entrepreneur has seen her range of tinctures celebrated by what is a growing culture of health tonic enthusiasts. According to the founder of Jamu Kitchen, the story of success is largely attributable to a passion for traditional methods when applied to a modern context.
Last updated: April 21, 2018
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Algolia
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Alix de Sagazan
AB Tasty
Cécile Schmollgruber
Stereolabs
Julien Delpech
INVIVOX
Josephine Goube
Techfugees
Roxanne Varza
Station F
Fanny Péchiodat
My Little Paris
Rodolphe Hasselvander
Blue Frog Robotics
Boris Kesler Fasano
MainBot
Nicolas Fayon
Heek
Alice Zagury
The Family
Xavier Niel
Iliad
Elina Berglund
Natural Cycles
Mai Li Hammargren
IHM Business School
Fredrik van Huynh
Absolute Internship
Olov Renberg
BehavioSec
Joacim Westlund
Shortcut Labs
Carl Johan Grandinson
Glue
Carl Waldekranz
Shopify
Sam Nurmi
Dooer
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Kameo
Jonas Nordlander
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True Software
Alexander Ljung
SoundCloud
Markus Persson
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Kent Vorland
SimplyPayMe
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KRY
Joyeeta Das
Gyana
Fredrik Nordberg Almroth
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Ideation360
Hjalmar Nilsonne
Watty
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Lowengrip AB
Jacob De Geer
iZettle
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Olivia Garfield
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Michelle Mone
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bet365
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