Stéphane Hallaire is founder and CEO of Reforest’Action, one of the largest reforestation projects in France.
The B Corporation was founded in 2010, with a primary mission to raise awareness and take action for the forests — stressing that the forest “proves to be the best solution to meet the main global challenges that condition the future of humanity.”
In its decade of activity, Reforest’Action has planted more than 5 million trees, reached more than 20 million people with action to raise awareness about the challenges facing the forest. It also claims to have improved living conditions for more than 100,000 people around the world, as planted trees provide local communities with additional revenue-generating products, like wood, fruit and oils.
To ensure its activity works, Hallaire’s organisation has developed a unique “crowdplanting model” in which individuals or companies can spend €3 to plant one tree online in an area of their choice. Reforest’Action then plants the tree in real life through a combination of agroforestry, afforestation, assisted natural regeneration projects.
The cost includes planting one tree, monitoring the plantation for 5 years, research studies, and 5% goes towards management fees.
Writing on LinkedIn, Hallaire said: “We just need to refuse to degrade the ecosystems we rely on and to take action to reduce our footprint and to restore the environment.
“Reforest’Action is a solution for Companies and individuals to have a positive impact on the environment, one tree at a time!”
Before creating Reforest’Action in 2007, Hallaire was Senior Manager for Orange Business Services, and a consultant at KPMG. He received a Masters in Engineering from Ecole Centrale de Lyon.Tags: France, reforestation