Stell McCartney is a British fashion designer and daughter of legendary musician Paul McCartney, and the late musician, photographer and animal-rights activist Linda McCartney.
McCartney credits both her love of fashion and her passion for sustainability to her vegetarian parents, who raised her on a farm in Scotland.
She trained at London’s Central Saint Martins before taking up her first job working for tailor Tommy Nutter on Saville Row.
After a stint of internships working for designers including Christian Lacroix, McCartney launched her fashion house in 2001 as a joint venture with Kering, the company which owns Gucci, Balenciaga and Saint Laurent among others.
In April 2018, McCartney bought out Kering, giving herself full ownership of the House of Stella McCartney for the first time.
McCartney puts sustainability at the heart of everything she does and her approaches are innovative. This can be seen from the types of fabrics she uses — from bioengineered spider silk to mushroom leather and recycled ocean plastics. Stella McCartney is designing the future of clothing and the future of sustainable companies.
Her flagship store in London, includes sustainability with every detail, including biodegradable mannequins made from a bioplastic material composed of sugar-cane derivatives and an Airlabs air-filtration system that provides the “cleanest air in London.”
According to Dezeen, each year, the equivalent of 48 football pitches full of trees are cut down and turned into a cellulosic fabric which is woven into viscose. As an environmentally friendly alternative, McCartney works with Canopy, a non-profit organisation, to source the raw pulp which forms the cellulosic fabric from a sustainably certified forest in Sweden.
In 2018, McCartney’s designs hit the headlines harder than ever before when her creations were worn by guests at the wedding of Prince Harry and Meghan Markle in May, where she dressed Markle for the reception and Amal Clooney and Oprah Winfrey for the ceremony.Tags: Circular Economy, sustainability, sustainable, sustainable development, sustainable fashion