Shah Rukh Khan’s journey through life is a classic “rags to riches” story. In his 30 years in the Indian film industry, he rose from being a TV actor to becoming the undisputed “King of Bollywood” — or “King Khan” as a number of his fans would lovingly call him. He is also the co-chairman of Red Chillies Entertainment, the film production and distribution company he founded with his wife. He is one of the most influential figures in Indian culture, and in 2008, Newsweek deemed him to be one of the 50 most powerful individuals in the world.
Shah Rukh has taken it upon himself to modernise India’s entertainment industry, ushering a new era focused heavily on digital content. India has the world’s fastest-growing mobile phone consumer base, with more than 400 million active users expected to rise to 600 million by 2021.
He has partnered with Netflix and TED to bring fresh content to the Indian youth, who are increasingly consuming online content instead of going to theatres or watching TV. Shah Rukh is committed to enhancing the entertainment infrastructure in India. His movie Ra One in 2012 saw multiplexes upgrading their surround sound system to Dolby digital sound, setting new industry standards. He has also set up India’s largest VFX studio, with Hollywood VFX hotshots on its payroll.Tags: Asia, film, TV