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Sarah Wood

Founder & CEO



Founder & CEO




United Kingdom








What makes Sarah Wood a Global Shaker?

Sarah Wood is an entrepreneur at the forefront of enhancing the role of women in business. The outspoken academic-turned entrepreneur has been vocal about the obstacles facing female entrepreneurs, and has emerged as one of the most influential creatives in advertising, leading memorable campaigns such as the Compare the Meerkat advertisements and Evian’s roller babies.

Before moving into the world of advertising, business and entrepreneurship, Wood found her roots in academia where she lectured in English Literature at Sussex University. Leaving her lecturing post is highlighted as one of the greatest risks Wood has taken across the course of her career, with positions in the field being notoriously difficult to secure.

Wood is now most popularly known as the co-founder and COO of Unruly, the video ad tech company which has been celebrated as one of the most successful British business stories in recent years. The success of Unruly has granted Wood immense influence, with the company selling to Rupert Murdoch’s News Corp for £114m in 2015.

Some of the many accolades to Woods’ name includes the Growing Business Awards UK Female Entrepreneur of the Year, Digital Woman of the Year by Red Magazine and a position in Forbes’  prestigious London-based entrepreneurs to Watch list. For her efforts behind Unruly and championing of female entrepreneurship, Woods is one of the most revered digital entrepreneurs in the UK.

Last updated: May 14, 2018