At only 27 years of age, Rosie Davies was invited to breakfast at the House of Lords to celebrate the success of her efforts in the highly-complex, highly-secretive world of fashion PR. After completing an internship with an independent knitwear brand, she became frustrated at the lack of affordable PR support for small brands. She became equally frustrated with the secrecy surrounding the process of obtaining magazine coverage, representing a huge challenge for up-and-coming brands and their designers.
Davies took her natural PR skills and her frustrations with the industry and combined them to create The London Fashion Agency and PR Dispatch, described as ‘London’s first affordable fashion agency’. Since courageously setting up her own agency in what is a heavily-established industry, Davies has received several accolades including ‘Creative Entrepreneur of the Year’ at the Great British Entrepreneur of the Year Awards in 2016, as well as a number of nominations for awards including ‘Women in Business’ and ‘Fashion Agency of the Year’.
Setting out to challenge the fashion industry’s perception of public relations, Davies attributes the success of her business to listening to her target market and fixing problems seen in traditional PR models before they could occur in her own agency. This young PR guru was to find her entrepreneurial side early on in life: from selling teddy bear outfits aged 8 to hatching plans to write the phonetic dictionary after being diagnosed with dyslexia aged 14, Rosie Davies has carved out an impressive empire which shows no signs of slowing down.