Roland Dacre Rudd is the founder and chairman of Finsbury (formerly RLM Finsbury), the public relations firm. Rudd was educated at Oxford University, becoming President of the Oxford Union before starting a career in journalism that he left to found Finsbury. He sold that company to WPP plc in 2001, making an estimated £40 million.
He continues as chairman of Finsbury and has a variety of other charitable and non-executive posts. He is strongly in favour of British engagement with the European Union and has campaigned for electoral reform.
The Founder of the PR firm Finsbury has a longstanding relationship with his peers, who genuinely want to keep Britain in the EU. He became the go-to strategist for the Cameron-Osborne duo.
The behind-the-scenes role played by Rudd, brother of former Home Secretary Amber Rudd, as treasurer of Britain Stronger in Europe, the main anti-Brexit campaign, was at odds with his high profile in financial and media circles.
In the 22 years since he left the Financial Times to start Finsbury, his firm, Rudd has been one of the U.K.’s most influential corporate advisers on everything from takeover deals and CEO changes to financial crises.