Behind every successful business is a story of relationships, skills and experience. That is certainly the case with the team behind Groundswell, the blossoming e-commerce start-up that provides strategy, analytics and digital advertising services. In 2018 Groundswell became one of a limited number of UK & Ireland-based agencies to be granted Google Premier Partner Status.
Richard McKnight and Mark Lilley, specialists in Business & IT and Computer science respectively, started working together nearly a decade ago. Both took on jobs at Chain Reaction Cycles, where McKnight was employed as Digital Marketing Manager, and Lilley proceeded as Head of eCommerce. After years of gathering industry experience the two decided that the time was right to set up an agency that focused on ecommerce growth, aiming to become an extension of a company’s existing team and aid them in the acceleration of their online business.
Groundswell was established in 2017 and is now a team of six ecommerce experts, with plans for expansion in Northern Ireland and beyond.