Rich Westman has had an interesting career path. He graduated from Loughborough University with a bachelor’s in sport and exercise science and went on to work for the Leicester Tigers and Worcester Warriors rugby teams, as well the Lawn Tennis Association. A sports scientist at heart, he decided to transition his knowledge of fitness and wellness into health entrepreneurship.
In 2015, he founded Kaido, a health analytics start-up that provides personalized healthcare experience by using data that was generated by the users themselves. It is powered by the Kaido Insights Engine, which collects data from health apps and wearable devices and analyzes the data to create actionable insights to consumers and improve their regiments. In 2018, after incorporating several key findings from the NHS’ Wellbeing Challenge, the company shifted towards a workplace wellness model through their Kaido Wellbeing platform.
In 2017, Kaido was deemed one of the top 100 disruptive tech start-ups to watch by Marketing Week. The company has also received the WMAHSN Economic Impact Award.