When former Aviva employee Phoebe Hugh handed in her letter of resignation to build her own artificial-intelligence driven insurance firm, she was entering a world of uncertainty. Her insurtech start-up offers an easy-to-use, intuitive app which helps its users manage and purchase various insurance products. Along with former Skype and Microsoft engineering manager Mykhailo Loginov, Hugh co-founded one of the largest and most successful insurtech firms to have disrupted the market.
After raising £1 million in seed funding, Hugh set about establishing a business which would offer a solution to the problem of people not knowing a lot about insurance. Brolly is now sold as an AI-driven app which lets you enter all of your existing insurance policies, after which the app analyses any gaps or duplication in coverage. Notably, Brolly also claims to automatically browse the insurance market on its users’ behalf so you don’t need to keep going back to price comparison sites.
Seeing a gap in the market for her business idea, Hugh taught herself coding and undertook a Hackathon where she built an early version of what would become Brolly. As time goes on, Phoebe Hugh’s idea is rapidly becoming the next generation of insurance distribution. As technologies such as AI and data analytics continue to develop, distribution models such as Brolly will show entrepreneurs like Phoebe Hugh to be well ahead of the game.