Nigel Oaks, a former adman is now being hailed as the pioneer of behavioural analytics. SCL Group’s subsidiary Cambridge Analytica is at the centre of the Behaviour Analysis business. The company uses thousands of data points to ensure that their clients’ messages are reaching the right people on Social Media.
In an article for Campaign magazine in February 2017, he described how his company had “helped supercharge Leave.EU’s social media campaign by ensuring the right messages are getting to the right voters online.”
Cambridge Analytica uses data and machine-learning to profile people and predict personalities and attributes. Nigel Oaks played a huge role in propagating the Leave Campaign’s message to their target audience.
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