Baroness Michelle Georgina Mone is a Scottish entrepreneur, innovator and parliamentarian best known for founding lingerie giant Ultimo. Growing up in Glasgow’s East End, Mone began her professional career with Labatt brewing company, where she rose to the position of the company’s Head of Marketing in Scotland after only 2 years.
The idea behind Ultimo underwear came to Mone during her time at Labatt. Whilst wearing a tight and uncomfortable bra, Mone was determined that a more comfortable alternative should be offered to women. After reading about a new silicon product whilst on a holiday to Florida, Mone immediately set about approaching the company to obtain its European license to produce bras.
In 2015, Downing Street announced that Mone would lead a review into entrepreneurship and small businesses, particularly focusing upon setting up small businesses in deprived areas. In that same year Prime Minister Cameron announced a list of new creations of Life Peers, including Mone.
Mone was appointed Officer of the Order of the British Empire (OBE) for “services to the lingerie industry” in the 2010 New Year Honours.