Máximo Cavazzani is the founder and CEO of the gaming company Etermax, the company behind Apalabrados (Aworded Crack) and Preguntados (Trivia Crack). Based in Buenos Aires, Argentina, Etermax is the fastest-growing independent mobile game development company in Latin America.
“This country is a great filter for entrepreneurs,” Máximo told Americas Quarterly. “In Silicon Valley, some people get an idea, on Day Two they (create) the company, and on Day Three they’ve got a million dollars to start it up. Here, we had to generate enough cash to meet payroll from the start. That teaches you very fast what’s important.”
Máximo founded Etermax in 2009, when he was 22. In 2012, Apalabrados was the most downloaded game in Spain. Preguntados was launched in 2014. In 2015, it was the most downloaded app on the Apple Store in over 45 countries with 22 million daily active users at that time; it was also ranked number one in the United States for 66 days. When Máximo shares these statistics, he makes sure to mention that the company reached these figures without paid advertising or other user acquisition techniques.
“Etermax is a company that is focused on building the best product possible,” he said in a talk called The Importance of Latin American Market. “It’s not that we look for a market and we try to understand how to reach that market […] we don’t do it. We sit at a table and decide what is the coolest thing we can do. We believe that drives users by themselves.”
In 2016, Mattel Games chose the company to develop its new app for its classic game Pictionary.
He attended the Instituto Tecnológico de Buenos Aires and received a degree in computer science.Tags: apps, gaming, Latin America