Matt Harris is CEO of the US-based Arbor Day Foundation, one of the largest tree-planting organisations in the world.
The Foundation has planted more than 350 million trees in “neighbourhoods, communities, cities and forests” throughout the world to ensure a “greener and healthier future for everyone.” The organisation restores forests, improves tree cover in communities, and inspires the next generation of tree planters.
One of the highest-profile collaborations in recent years is with the drivers of #TeamTrees, which leveraged donations through YouTube in late 2019 to plant 20 million trees.
Harris joined the organisation in 2003, initially as Senior Vice President for Related Business Ventures, overseeing revenue generating ventures. He became the Foundation’s President in 2007 and CEO in 2014.
The Foundation is in charge of several key programmes, including community forest initiative Tree City USA; the Building With Trees programme for builders and developers; and the Rain Forest Rescue programme.
A biography on the foundation’s website praises Harris for combining a thorough understanding of management, strategy, and innovation with a “life-long passion for the outdoors.”Tags: Climate crisis, reforestation, USA