What makes Mathias Augustyniak & Michael Amzalag Global Shakers?
Frenchmen Mathias Augustyniak and Michael Amzalag met as students at the École Nationale Supérieure des Arts Décoratifs in Paris in 1988. Amzalag left two years later and went to work as art director at the music magazine, Les Inrockuptibles, while Augustyniak continued his studies at the Royal College of Art in London. In 1992, the two friends founded the art and design partnership M/M (Paris).
At first, they designed record sleeves, before their portfolio expanded to fashion and art. Their first fashion assignment was to design the worldwide launch of Yohji Yamamoto’s Y’s range in 1993. Campaigns for Jil Sander and graphics for Martine Sitbon followed.
Now they are known for their art direction and collaborations with prominent names in numerous fields, including music, fashion, magazines and contemporary art. In 2008, the Centre Pompidou in Paris staged a museum retrospective, called Vision Tenace, centred on the duo’s ‘Art Posters’ series.
At this year’s Miu Miu A/W18 show at Place d’Iéna, M/M (Paris) designed ‘The Miu Miu Type, An ABC of Actions Behaviours and Comportment’ symbolising the independent of woman.
Last updated: April 24, 2018
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