Photo by Free the Fresher
Photo by

Makaela Richardson

Founder & CEO

Free the Fresher


Founder & CEO


Free the Fresher


United Kingdom







What makes Makaela Richardson a Global Shaker?

It was Makaela Richardson’s grim experiences as a skint student that prompted her to set up Free the Fresher, a company providing ‘student survival packs’ which has grossed more than £2m in revenue.

After moving into her university campus, Richardson grew frustrated with the large expense of getting kitted out for university; everything from bedclothes to cutlery proved to be extremely expensive for young people on a tight budget.

The young entrepreneur Free the Fresher in 2016 after raising the £6,000 required to get her business idea off the ground. Her company’s Fresher pack costs only £75 and includes bedding & personal accessories, essential kitchen equipment (pot, pan, cutlery, cutting knife & board, shot glasses); and university-ready stationery.

Richardson is steadily working towards capturing 50% of the student market and has signed lucrative deals with household names such as Amazon, Topshop, Nandos, H&M, Ted Baker and Poundland.

Last updated: May 29, 2019