We’ve all experienced it: that one gig or performance coming to town, with tickets selling out in minutes. Turning to ticket-touts and secondary sellers is a risky game – especially when tickets for more prominent acts tend to sell for more than ten times their original value on secondary ticketing sites.
After experiencing this disappointment numerous times, young British entrepreneur Luke Massie set out on a crusade to stop those who sell fake and counterfeit tickets in their tracks: Vibe Tickets, the ethical ticket marketplace. The site connects music and events fans directly, allowing them to exchange the tickets for face value (or, if they are feeling generous, give them away for free).
Massie’s “free, open and transparent” peer-to-peer ticketing platform works in conjunction with an immensely successful app which detects fraudulent activity and counterfeit tickets, enabling fans to avoid the shady, unfair world of the secondary ticket market. Since taking the plunge to set up Vibe Tickets in 2013, Massie effectively launched the first platform of its kind, taking on rivals in the form of industry leaders such as Viagogo, Seatwave and Stubhub.
Over recent years, Vibe Tickets has tasted incredible success following the raising of over £600,000 in crowdfunding, over 40,000 app downloads and a bustling community of fans and customers. Massie’s efforts granted him a space in Virgin’s VOOM 2016 Pitch to Rich competition, where he took to the stage to pitch Vibe Tickets to Sir Richard Branson himself.