Photo by Evening Standard
Photo by The Sun

Louis Smith





United Kingdom







What makes Louis Smith a Global Shaker?

As an artistic gymnast, Louis Antoine Smith is recognised as one of the most celebrated and highly-decorated athletes to emerge from the United Kingdom in recent years. Receiving a bronze medal and two silver medals at the 2008 Beijing Olympics, the 2012 London Olympics and the 2016 Rio Olympics respectively. Smith became European champion in 2015, securing his first major international title since representing Great Britain.

However, the notable Olympian is now becoming increasingly known for his ventures outside of the stadium – including in the world of business and technology. Louis Smith has emerged as a leading ambassador for Dig That Gold, the iOS and Android-enabled game where platers must enter different gold mines with the aim of collecting as much gold as possible.

What is unique about Dig That Gold, however, is that the gold collected in the game transfers into real life gold, which is shipped out to gamers’ homes, anywhere in the world. Already boasting over 150,000 players, the app is growing rapidly in what is an apparent market response to players being given something back.

Last updated: June 5, 2019