TV Producer Lindsay McCrmick has a rather successful side gig: she runs a vegan, zero-waste dental hygiene product business, Bite.
Her ‘Toothpaste Bits’ are sold as an alternative to shop-bought toothpaste and are designed to answer two questions: why does toothpaste come in plastic tubes, and what exactly are we putting in our bodies when we brush our teeth?
According to a video about the company posted by Cosmopolitan, 1 billion toothpaste tubes are thrown away each year.
“I started ‘Bite’ because I was traveling all of the time and I envisioned these tiny little travel toothpaste tubes sitting in a landfill somewhere and I knew I had to make a change,” McCrmick said in the video.
“It was important to me that these [bits] were eco friendly, with sustainable ingredients and good flavours.”
The product — available in flavours including fresh mint and activated charcoal with fresh mint — works by simply biting on a bit, brushing with a wet toothbrush, and watching it foam up. They’re handmade from organic ingredients, including sodium bicarbonate (“to balance PH levels in your mouth”) and Kaolin (which “cleans and polishes your teeth”).
The first time someone buys the bits, they receive a bottle, then subsequent refills arrive in a compostable box to be transferred into the bottle.Tags: plastic, plastic pollution, plastic solutions