Baroness Karren Rita Brady is the sporting executive, author and television personality best-known for her Lord Alan Sugar’s aide on popular BBC series The Apprentice. The former Managing Director of Birmingham City F.C. and current Vice Chairman of West Ham United is recognised as a champion of entrepreneurship, with the businesswoman appointed as the Small Business Ambassador to the UK Government under Prime Minister David Cameron.
Known as “the First Lady of football”, Brady is a regular writer for publications such as Woman & Home magazine and The Sun, and has proved herself as an author with the release of four books, including two novels. The influential entrepreneur is celebrated by British business for championing the advancement of women across all industries. In her column for The Guardian Brady has been vocal in calling the women of Britain to join her on the path to success.
Brady became a Conservative life peer in the House of Lords in 2014 after signalling a future career in politics. She has been named as Cosmopolitan’s Woman of the Year and CEO of the Year at the Football Business Awards.