In the part of the world dominated by western PR giants such as Edelman and Weber Shandwick, Junie Del Mundo has created a space of his own. His company Eon, operating out of Philipinnes, has become Asia’s largest independent PR firm – making several appearances in the PR weekly top 50 list, and employing more than 70 expert staff.
The diplomat-turned-media-figure started the business in 1998 with two of his friends in a dilapidated building in Manila. His contacts with the Government, local and regional, helped him secure lucrative PR deals.
A thorough understanding of the social and economic structure of the Asia-Pacific region help his PR strategies be particularly effective. Del Mundo routinely tells colleagues that EON’s most valuable works are those that will benefit the country, saying “you cannot take the Philippines out of our work”.
He was the brains behind an advocacy campaign that led to the PR industry’s support for the ‘Integrity Initiative’, a new ethical code of business code of conduct.
“Our role is to leverage on the power of communication to encourage people and organizations to agree on making things happen in ways that address the needs of people and the society,” Del Mundo adds.
Eon is affiliated with the global PR company Edelman, and is 33rd in the top firms in Asia-Pacific in the Global Top 250 in PRWeek’s Agency Business Report 2019.