Students are renowned for turning to fast-food for both convenience and comfort. Food-loving former University of Nottingham student Joshua Magidson was only too familiar with this dietary habit, so he launched a website with a catalogue of local takeaway menus for housemates.
Upon graduating he decided to channel all of his efforts into overhauling the website, allowing it to become of the UK’s leading online food ordering services. Eat Student arrived in 2008, building a loyal following from students and earning the founder a generous commission on orders. The company expanded to various university campuses, quickly earning the attention of Just Eat, which acquired the website for over £500k ($633k) in 2010.
Magidson has now followed up his success by launching his own chain of Chinese takeaways – Zing Zing – with a menu focused on eliminating artificial flavours, colourings and chemicals. The Sweet and Sour Chicken is out, sesame-glazed and “turbo-charged” chicken is in.
The takeaway company has four stores in London and is backed by a former Goldman Sachs executive. It recently raised £1.2m through Crowdcube.