Photo by Digital Trends
Photo by Altered

Johan Nihlén

Founder and CEO



Founder and CEO










What makes Johan Nihlén a Global Shaker?

Everybody knows that sinking, guilty feeling that comes from leaving a tap running whilst you’re brushing your teeth, washing the dishes, or waiting for the temperature to change.

Johan Nihlén is a man who knows how to get projects done. And in 2015, the young Swede set up Altered, a water-saving company which is now on the edge of enormous growth. The company has created a nozzle that fits onto the end of any tap and turns a full stream of water into a fine mist, using 98% less water.

The company website stresses that the creation can be added to any tap in under a minute and can be adjusted to a stronger stream for filling up a cup or a jug of water, while still using almost 80% less water.

The company has partnered with IKEA to sell the nozzle in-store, and also secured almost $2m of investment in late 2018.

Nihlén started out his career as a production and project manager at digital agencies, such as those housed within Oglivy and DDB during the ‘90s, during the digital boom. After a Masters degree in Economics and Marketing at Stockholm University, he founded the agency Fabric. He’s continued this work alongside Altered, acting as the Communications Manager for Swedish online bank Avanza.

Tags: eco

Last updated: September 3, 2019