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Jenny Griffiths


Snap Fashion




Snap Fashion


United Kingdom



Lifestyle & Culture





What makes Jenny Griffiths a Global Shaker?

As founder and CEO of Snap Fashion, Jenny Griffiths is shaking up the way we look for clothes, be they online or on the high street. The Innovate UK-supported digital business has developed a unique visual search engine that allow its users to browse and purchase garments from over 16,000 brands by uploading photos they have found online or taken on their smartphones.

Thanks to a £1 million contract awarded by Small Business Research Initiative programme, the fashion-conscious brainchild of Jenny Griffiths intends to transform the High Street by introducing a visual concept into the changing rooms of High Street stores, turning the changing room into a display window for the retailer. Once a user tries on an item, they will be asked whether they liked it or not, and algorithms work together to suggest other similar items that they may like.

Ten years since graduating with a degree in Computer Science, Griffith’s business has won hundreds of thousands of pounds in support from private investors, landing the lauded Cisco British Innovation Gateway (BIG) Award. Impressively, Time Inc. (publishers of LOOK, InStyle and Marie Claire) have made a strategic investment in Snap Fashion, integrating the firm’s search engine with editorial content across their many magazine portfolios.

Now leading a truly innovative business which employs 12 staff in Holborn, London, Jenny Griffiths was awarded an MBE for services to digital innovation in the fashion industry at the young age of 27.

Last updated: April 24, 2018