British entrepreneur Jay Radia, co-founder of predictive marketing technology Yieldify, is head of a multi-million dollar company and has been selected as one of the Financial Times’ Euro Tech Top 10 Under 30.
During his time as a trader for Bank of America, Radia enjoyed working in a small team with a fast-paced environment, prompting him to contemplate his own potential future as a business leader.
With his brother Meelan, he established Yieldify in 2013. The software uses a combination of data analytics and behavioural science to collect data on user behaviour — including dwell time and browsing activity — to give consumers personalised deals based on their own browsing and shopping habits.
To date, the company has helped optimise marketing for brands including Marks and Spencer, Domino’s Pizza and Omni Hotel.
Now headquartered in London with offices in New York and Sydney, Yieldify is firmly recognised as one of the fastest growing tech startups in the UK. Recent rounds of funding attracted a $6 million investment in Series B funding.
Radia holds a degree in Economics from University College London.