What makes Isabella Löwengrip a Global Shaker?
At the age of 16, Löwengrip ran a blog that garnered over half a million readers a week and was valued at 5 million SEK. From there, she started her first company, Blondinbella AB, and has four companies under her belt: a magazine, a clothing line, a blog network and an investment trust company.
In 2008, Löwengrip was the most Googled Swedish celebrity, and she has parlayed that exposure and success into helping young girls love themselves.
Writing on LinkedIn, Lowengrip says that she has a community with an “audience of 1.5 million followers” every week and that she could be called a “modern Oprah Winfrey” for empowering women through her digital channels.
Along with running a company of her own, Isabella also invests in a number of female-led startups under the mothership, Lowengrip Invest.
Lowengrip Flatten, the element of the company focusing on shoes, is in a tight spot: the annual report for 2018 shows a loss. The company’s CEO, Gustav Lidén, told Breakit that sales were lower than planned, but that the company is not alone in having a difficult period.
She is also co-founder of Nordic Tech House, which helps companies with digital innovation and digital development.
Last updated: August 27, 2019
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