Founder & CEO
Emma Watkinson is the British entrepreneur best-known for her role as founder and CEO of SilkFred, the online platform that connects international fashion brands with shoppers who like to stay ahead of the trend. The website has become celebrated for hosting some of the country’s most exciting emerging brands, with a loyal customer base spreading across Europe.
Established in 2011, SilkFred received a significant early stage investment of £150,000, prompting its founder to jack-in her full time job to pursue her business dreams. A second fundraising round via CrowdCube successfully raised £145,000 which was channelled into marketing and growing the ecommerce platform.
As SilkFred continues to gain traction, Emma Watkinson has announced plans to grow the business towards hosting thousands of brands of its website. According to this young entrepreneur, the key to success lies in resilience: knockdown after knockdown didn’t stop Watkinson from continuing to develop SilkFred – and it certainly appears that its founder will reap future benefits.
Watkinson is now regarded as one of the most influential voices in the United Kingdom’s ecommerce scene – and with a growing and loyal customer base, it’s not hard to see why.
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