Dawn Dickson is the founder and CEO of PopCom, an automated retail technology company that has developed an SaaS product for vending machines and digital kiosks to collect customer data at the point of sale. She is the first black women to raise over $1 million in a secure token offering.
“By tokenizing our cap table we now have a more flexible version of regular securities — and blockchain offers a unique and highly-efficient medium for ownership and trading of digital tokens that can represent securities,” she told Forbes.
A serial entrepreneur, Dawn came up with the idea to found PopCom while trying to expand her shoe business, Flat Out of Heels. She told The Breakfast Club that she wanted her shoes to be available in premium vending machines at clubs, concerts and conference venues, but it turned out that she had to create the machine herself. Eventually, she pivoted the company to focus on software to collect customer information at vending machines.
“We use facial recognition to collect anonymous customer information including age, gender, emotion, engagement and calculate conversion rates; we use machine learning to deliver targeted content and advertising to the consumer based on their demographic and shopping profile; and we use blockchain technology to sell regulated products in machines using a biometric hash to verify identity,” she told Authority Magazine. “Our software is powering the future of retail.”
Dawn has won several awards over the course of her career, including Miami Legacy 40 Under 40 Award, the 2018 “Hero in the Movement” honor from the National Urban League Young Professionals Association, 50 Young Visionary Women Leaders to Watch in 2015 by honor Innov8tiv Magazine and Who’s Who in Black Atlanta.
Prior to PopCom and Flat Out of Heels, she also founded D1 Consulting Group and TheUrbanStarr.com.Tags: blockchain, emerging technologies, Facial Recognition, fintech, ML, Retail, SaaS, shoes, Women in Tech