Designer, entrepreneur and eco-warrior Courtney Holm is aiming to change the world through fashion running A.BCH, one of the world’s fully-circular fashion labels out of her Melbourne HQ.
A.BCH was launched after a year-long research project, where Holm surveyed the public, did product development and supply chain management until she was ready to release the first six pieces in February 2017.
The Australian fashion designer has created A.BCH to be as sustainable as possible from every angle. Every piece they make is 99 per cent compostable. Once the polyester tag is removed the clothes can be cut up and buried or put on a compost heap.
A recycling program allows customers to return their used clothes to be re-sold, re-made into a new piece, or have their raw materials recovered via cellulose recycling.
All the materials used are either organic or recycled and sourced from local suppliers. All dyes are non-toxic, wool and silk items are cruelty-free, and only pre-used leather is used. Online orders are also delivered via a carbon-neutral courier.
“Every thread, every fibre, every button is accounted for because we have nothing to hide,” states the brand’s website.
A.BCH was recently invited to show at Helsinki Fashion Week in July. Prior to that, they were finalists in the BT Emerging Designer Awards in Sydney in March.
Moving forward, Holm says she will be working on zero-waste and recycling projects to look at ways that waste can be recaptured.
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