Christophe Folschette is a co-founder, global sales director, and a partner at Talkwalker, which proposes the idea of visual listening as a tool.
“Visual listening is like social listening but for visual content,” he explained. “Up until now, social listening has mainly focused on text content like the text of tweets or the text of a blog post. Visual listening goes one step further and allows you to track logos within images and photos posted on social networks and online. From here, you can apply all sorts of advanced analytics to understand how a post spreads across the web, which images are trending at the moment, the top influencers posting photos of your products and much much more.”
Combining image recognition technology and advanced social intelligence, Talkwalker allows companies to be aware of the conversations taking place about their brands online. According to the Content Marketing Institute, over 66 percent of social media is made up of images. Christophe explained that text-only listening is very limited, as “up to 80% of brand images online make no reference to the brand in text.”
Christophe holds a master’s in computer science and economics from the Munich University of Technology. He previously worked at Accenture as a business consultant.