Photo by BBC News
Photo by Tom Oldham

Chidera Eggerue





United Kingdom


29 years


The Slumflower






What makes Chidera Eggerue a Global Shaker?

Chidera Eggerue aka, The Slumflower is a writer and blogger who first made waves with her #SaggyBoobsMatter campaign.

The South East Londoner of Igbo Nigerian heritage, suffered from insecurity as a teenager when the packaging of her first bra displayed a model with breasts nothing like her own. By the age of 23, she had had enough of feeling that her body should conform to mainstream ideals that condemned her appearance.

In 2017, Eggerue started #SaggyBoobsMatter, a hashtag that gained prominence on Twitter and Instagram, to challenge the convention that women with large breasts must wear a bra if their breasts sag. She decidedly embraced her shape and posted a picture of herself braless in a slinky dress with the hashtag — which quickly took off.

Her blog, The Slumflower covers fashion that exists outside of the mainstream and she also has written for a number of huge publications on the topics of racism, sexism, body-positivity, saggy boobs and dating.

After receiving much love, appreciation and encouragement from her followers, Chiddera created a zine with advice for self-love and acceptance. The zine got a great reception, so subsequently she started looking for a publisher and came out with the book, What a Time to be Alone: The Slumflower’s Guide to Why You Are Already Enough in July 2018. Within a few days of its release the book became a Sunday Times bestseller. Using Igbo proverbs throughout, the book aims is to help teach young women to love themselves, that they are enough and that it is possible to be happy alone.

According to Eggerue, “there is enough room for everybody in the body positivity movement. But we must work together to make room for those more marginalised than us.”

Tags: Body Positivity

Last updated: May 24, 2019