Charlotte Cadé has an MBA in business administration from the Grenoble Graduate School of Business where she graduated from in 2011. During her studies, she also worked as a communication assistant at Oxelo. Cadé moved to Paris from Bordeaux to work for L’Oreal and then a boutique packaging design agency called Little Agency. Working as a project manager at Little Agency gave her the opportunity to collaborate with companies like Canal+, Garnier and Bacardi.
Along with co-founder Maxime Brousse, who is also her romantic partner, she set up Selency in December 2013. It’s the first online curated marketplace for pre-loved furniture and home decor. Starting the company came out of Cadé’s own passion for home decor, a passion that was instilled in her by her mother. The idea came to her after searching through antique stores, eBay and Pinterest in an attempt to make the interior of her workplace more appealing. The young entrepreneur realised a gap in the market for a one-stop website that listed the best second-hand furniture and home accessories.
Selency is headquartered in the 11th arrondissement of Paris, a lively area of the city overrun with millennials. The website’s neutral and sharp style adds the heir of luxury to the second-hand furniture on sale. The power couple has recently set up an arm of their business to sell art. Their mission is “to modernise the second-hand sector, to digitalise these fascinating professions and support enthusiasts who want to become professionals.”