Like many young entrepreneurs succeeding in the market of fresh, healthy foods, Charlie Lee-Cook observed a glaring gap in the market for drinks that were both naturally produced and tasty. Not since Innocent Smoothies entered the market in 1999 had shelves offered something new to the health-conscious, juice-loving consumer.
Since the arrival of MOJU Drinks in November 2015, founders Charlie Lee-Cook and Rich Goldsmith have created an impressive juice brand which has already been touted as the future “Innocent Drinks of the cold-pressed world”. For Charlie Lee-Cook, ditching the suit and stuffy office environment of his corporate job to ‘juice’ full-time was a decision which has evidently paid off, and fans of organic, freshly-squeezed juices love it: MOJU Drink’s pop-up shop in London’s Old Street saw the firm completely sell out of drinks within hours.
With the business objective of ‘banning the boil’, the company’s range of cold-pressed juices claims to pack in at least four portions of fruit and vegetables into one affordable bottle in in a process which Lee-Cook says makes juices tastier, healthier and available to everyone.
Since boldly entering the growing industry of health foods, Moju Drinks have received considerable attention, explainable by the company’s quirky branding and unique juice products. That attention has led to a successful launch of Moju’s juices in Harrods, recognising the commitment and entrepreneurial wit of both Lee-Cook and Goldsmith, and the attraction of ‘cold-pressing’, which claims to extract five times more nutrients than traditional juicing methods.
Less than three years into its existence, the brainchild of this young entrepreneur has attracted significant seed investment from private investors through the British government’s Seed Enterprise Investment Scheme.