The former Forbes 30 under 30 entrepreneur co-founded and led Tictail, a selling platform for independent brands around the world. With a background in fashion, design and art, Carl established the company with the goal of empowering self-made entrepreneurs to build a global brand.
At its height, Tictail was home to businesses from across 150 countries with offices in Stockholm and New York.
The social shopping marketplace provided a boost for independent and emerging brands by making it easy for them to create custom digital storefronts.
Waldekranz told My Domaine that Tictail focuses less on one-of-a-kind handmade products as seen on Etsy, for example, and more on self-made entrepreneurs with “the drive to build global online businesses.”
In 2018, Tictail was acquired by Shopify, leaving some sellers looking for an alternative — given Tictail’s model included a 10% commission on fees and a free ‘shop’, whereas Shopify demands monthly fees of around $30. Tictail has now closed and Waldekranz has moved over to become General Manager of Shopify from New York.
Before Tictail, he set up a boutique design agency which took on clients including Spotify and Nokia, which was later taken over by brand development agency Identity Works.
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