With the growth of social media came the growth of influencer marketing: in other words, the practice of connecting brands with consumers on social media. Years before companies homed in on this marketing strategy, Ben Jeffries spotted a gap in the market, and at the tender age of 16 ran with his first time marketing project: Breeze, his very own clothing brand.
It was during this time with Breeze that Jeffries became aware of the growing prominence of British consumers using adblocking software on their web browsers. With this new obstacle, Jeffries decided to look into his own creative solutions to advertise his business online. At this point, Jeffries sought the assistance of so-called ‘micro-celebrities’ – individuals with a small, yet influential fan base. Without the massive capital required to receive celebrity endorsements, Jeffries saw the benefit behind working along with these ‘influencers’ to create strong advertising campaigns.
This, of course, led to the conception of Influencer, which offers a platform for marketers to connect with a huge variety of sought-after social media influencers. Jeffries status as CEO at Influencer makes him one of the most prominent figures in his field.