Alix de Sagazan is the CEO and co-founder at AB Tasty, a SaaS application for e-marketers that helps users modify their websites without the necessary technical know-how through its AB testing and personalisation and creates actionable insights.
The platform provides data insights, an expandable template library for marketing campaigns and advanced personalisation capabilities that mean your content has the best chance of reaching the right audiences no matter how niche. AB Tasty already caters to a huge array of diverse clients including Allianz, Unicef, Hewlett-Packard, Cartier and Groupon amongst many others. It is a leading European optimisation platform with offices in London, Sydney, Paris, Madrid, Cologne, Berlin and New York.
Alix completed a joint degree in economics and English at the Université Paris Nanterre before completing a masters in management at Sorbonne and a masters in marketing from Reims Management School. She has previous professional experience working at Adlink Media as a product manager and Keyade in search-engine marketing. Prior to the creation of AB Tasty she co-founded Liwio, which is now the editor of the AB Tasty solution.
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