Aiming to empower millennial men to take control of their health, Aussie startup Mosh is tackling men’s health taboos with telemedicine to match them to affordable medical advice and products for the things they find it hard to talk about.
Founded by best mates David Narunsky and Gabe Baker in 2015, Mosh was born after the pair realised there was a significant gap in the Australian market for a men’s health-tech platform.
Their unique end-to-end approach to improving men’s health reflects their understanding of the significant challenges men face when it comes to being vulnerable and seeking help for health problems.
This is what caught the attention of Tinder founders Sean Rad and Justin Mateen, who recently backed Mosh with a commitment to the ongoing funding requirements of the business as it expands its offering.
Their support has now evolved, with a second investment from Rad and Mateen’s network and Parc Capital contributing an additional $1million.
Seeing Mosh as a potential leader in the tech-focused healthcare market, Rad said: “We are thrilled to be working with Mosh to help make Australia’s healthcare environment more accessible.”
“The health experience is crying out for a change, and we believe in Mosh leadership team to deliver a simple and high-quality experience people are looking for.”
In a recent conversation with SmartCompany, Baker said the founders of the global dating app “saw a lot of synergies between the company they built in Tinder and the company we’re trying to build here.”
Both are targeting millennials, and trying to inspire them to take action, he explained.
He also said that Rad and Mateen have been instrumental to the early growth of Mosh and have also become their business mentors of sorts — offering advice and helping guide the business strategy.
Mosh employees Darren Kitay and Eamon Hayward (left), Gabe Baker (co-founder of MOSH), David Narunsky (co-founder of MOSH)
Mosh uses the phrase “Don’t like your hand? Reshuffle the deck” — a clear indicator of the gendered consideration that has gone into the startups’ branding.
The Sydney-based startup aims to emancipate Aussie men from their usual resistance to visit a doctor and empower them to take command of any ‘embarrassing’ health concerns by putting the power of telemedicine in their pockets.
Users simply complete an interactive questionnaire on the Mosh app to assess their needs which will also weed out people with medical conditions that are not appropriate for telehealth.
The patient is then connected with a doctor via a video consultation and a treatment plan is developed.
Medications for male-patterned baldness, performance anxiety, premature ejaculation, and erectile dysfunction can be ordered online at NYGoodHealth and delivered to the customer’s door.
To make this possible the startup has partnered with Australian doctors, nurses and pharmacists.
“Check yourself before you wreck yourself.”
Paying homage to Ice Cube, Mosh uses the line “check yourself before you wreck yourself” for the introduction of their mental health services.
A line that Cube may not have intended to relate to mental health, but one that many millennial men could relate to down to its prominence in the cultural zeitgeist.
Men are at least three times more likely to die by suicide than women in Australia, and the same is true for the UK and the USA.
“Although one in seven Aussie men experience depression or anxiety or both in a year, only 27.5% of them access services for mental health problems if they’re feeling off,” says Mosh.
“It’s time to take ownership of our brains. We talk about sore muscles, so why not the most important one of all?”
Psychologists can be accessed from the comfort of one’s own home, car or man cave via online video calls taking the awkwardness of going to see a therapist out of the equation.
By remarking: “we’ve [Australian men] got no problem putting work into our physical state, but we often neglect ourselves mentally. Talking to a psychologist online is like a gym session for your mind” — Mosh is demonstrating a refreshing and perhaps necessary way to approach the delicate topic of men’s mental health.
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