Full Windsor is pioneering a new eco-movement to tackle our spiralling plastic waste problem: Bring Your Own Cutlery.
Recognising that disposable cutlery is a huge part of the waste clogging up our oceans and waterways—killing turtles, birds and other ocean creatures—the product designers have created a new range of lightweight utensils that stick together with magnets. They call it “Magware.”
“The same way as carrying drink bottles has started to become ubiquitous in people’s everyday lives, we hope to see non-disposable utensils being used in the same way,” the company writes on a Kickstarter page.
A companion video shows a person out at a food truck deciding against using a disposable knife and fork and instead whipping magnetic cutlery out of their pocket. The coloured spoons, forks and knives are variable, able to stick to any number of other cutlery. A pack of three utensils weighs just 45 grams and measures 2 cm across at its widest point.
The cutlery is available in five different colours—charcoal black, deep sea blue, fire orange, tropical turquoise and forest green.
“We really hope that by promoting this movement, we can have a positive effect in helping against this crisis that is growing exponentially every year.”
The company has been designing “flatware” since it was founded by product designer Mark Windsor in 2011. A previous product, “Muncher Titanium Multi Utensil” (a spoon, fork, bottle opener and knife in one) was labelled Outside Magazine’s “Gear of the Year” 2018.
In addition, Full Windsor has created an “extremely durable, waterproof, easy to clean and stain resistant” carry pouch, made of Hypalon, and a range of magnetic chopsticks.
Magware has already raised $193,000 from a $10,000 goal on Kickstarter. The products are available for $34 through the crowdfunding platform, whereas they would normally cost $50.
Sultan Ahmed Al Jaber
Saad Sherida al-Kaabi