Carly Pifer Wants to Rebrand Sex with Platform Aurore

The journalist's platform tells real sex stories curated by a community of feminist and queer writers

14.06.2019 | by Kezia Parkins
Photo by Maru Lombardo on Unsplash
Photo by Maru Lombardo on Unsplash

We all know it. Sex sells. Just take a look at the billion dollar porn industry or the popularity of romance and erotic fiction. According to the Economist, from 2010 to 2015 in England alone, romance and erotic fiction sold 39.8m physical books worth £178.09m. The sector is also notorious for being innovative and underground, with a strong tradition of independent and self-publishing—notably, Amazon has become a hotbed for erotic fiction.

Accessible erotic fiction though has the reputation of being unrealistic and cheesy despite the sales and high demand. Need we mention 50 Shades of Grey?

Carly Pifer is intent on updating the genre of erotica for a modern, sophisticated reader with her new platform Aurore.

She is a writer based in Bushwick and has written about sex, dating, and women’s health for Vice, Refinery29 and Brooklyn Magazine.

Pifer told Bushwick Daily that the idea for Aurore sparked when she “Tindered her way through Europe”, going on dates and interviewing people about sex and relationships in their culture.

“As I was writing it all up, I couldn’t think of anywhere to pitch it, and everything clicked in this weird way, and I decided to start Aurore.”

Aurore is branding itself as an “empowering community and safe space for people to record and explore good sex and educate others.”

“It’s modern erotica, it’s honest and relatable, and it’s real (mostly).”

The platform’s website is currently in the soft-launch phase, and Pifer is close to reaching her Kickstarter crowdfunding goal of $8,871 with over two weeks until the round is closed.

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